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Dato’ Yusof Jusoh

CEO's Biodata

Dato’ Yusof Jusoh

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Proven Holding

CEO's Biography

Like many other Entrepreneurs, Dato’ Yusof bin Jusoh has his own history before deciding to join the Business World. Coming from a businessman family, he only became an entrepreneur in his 40s. He had his business exposure at the early age of seven spending most of his younger days learning business from his father. He had his early education in Penang and obtained his Senior Cambridge/ Malaysian Certificate of Education with Grade 1/1. He did not go to Form 6 but enrolled himself to the Teachers Training College in Johor, as his mother wanted him very much to be a teacher. (Of course, his father wanted him to be a Businessman).He later enrolled himself into the University of Malaya out of curiosity, and without the knowledge of his parents. His secret came out when his face appeared in the newspaper as the best student in his faculty, obtaining a First Class Honours Degree in History and International Relations. (While in the university, he was already doing business selling notes and fancy tee shirts to the university students). After graduation, he joined the National Institute of Public Administration (INTAN), a prerequisite to join the Administrative and Diplomatic service with the Government of Malaysia. Once again he proved to be the best student and was awarded the coveted Prime Ministers Award by INTAN in the Diploma of Public Administration. He later went to study at Harvard University in the field of management and obtained his MPA. He also participated in the Strategic Leadership and the Negotiation Programmes (the 2 subjects he likes most) at the Oxford University in the United Kingdom. Dato Yusof served the Government of Malaysia for 15 years. He enjoyed it very much as he gained a lot of experience, building his network before taking his optional retirement at the age of 40 to be a businessman. He had served the Public Service Department, the Ministry of Education, the Ministry of International Trade and the Ministry of Finance. He was chosen by the Government of Malaysia to be the Deputy Permanent Delegate of Malaysia to the United Nations (Unesco) in Paris for 6 years. Dato Yusof did not take over his Father’s business but made him proud by making him as his advisor/mentor/financier. During his early days as an entrepreneur, he was involved in property development, transmission lines and distribution, and also in the manufacturing sector. His earlier success includes the completion of the East Grid Transmission Lines in Sabah, connecting Sandakan and Lahad Datu. The transmission lines project of about RM400 Million was completed in good time. He was able to do it despite being a non Engineer. Dato’s Yusof is known among his bankers friends as “a man who makes things happen!” He was also appointed as the Chairman of Malaysia Pacific Land Berhad but opted out to be a full time Entrepreneur as he found out that the latter was more interesting and challenging. With his Business background, the network he had cultivated at the national and international level, together with the working experience he has had, Dato Yusof is able to lead the Proven Group of Companies (PGC) to a greater height. He is the man who believes in growth and expansion. The PGC is already across the border having its presence in Saudi Arabia and Indonesia. PGC is one of the few Malaysian property Developers investing in Jakarta at this moment. He completed the Ciledug Central Business district in 1¼ year ahead (actual contract is 3 years). According to him, the real progress ahead will require Fresh, Creative and Innovative ideas. As a Developer/Contractor he believes that PGC should have its own Building System. His hobbies are plenty, ranging from reading, travelling, golfing, driving fast cars, sports (when he was young) and music. He was appointed as the Professor Adjunct by the School of Engineering and Innovation, UNIMAP due to his experience in the business world. He uses his guitar to teach the students on Entrepreneurs and Innovation Programme conducted by Unimap. Dato’ Yusof speaks 6 languages and uses this knowledge as a tool to build his networking.


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